resume
Sheri Strykowski
writer_sheri on Twitter
Account Strategist, Sr. Copywriter, Journalist
2009 and 2008 ADDY® Award Winner
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Sheri Strykowski (Contractor) January 2009 – present
Freelancing and building a creative network via social media. Studying Photoshop, Dreamweaver, CSS, WordPress and Web design.
Projects include:
- SEO real estate writing
- Internet marketing (white hat)
- Website and marketing copy for small business clients
- Social media training (Webinars)
- Social media consulting
Corporate Experience
VALPAK – Largo, FL August 2007 – December 2008
Direct marketing solution provider
Creative Services
Account Strategist (Senior Copywriter/Account Executive)
(Website copy, brochures, case studies, newsletters, catalogs, lead generation pieces, podcasts, sales sheets, flyers, e-mail blasts, direct mail, invitations, posters, trade show concepts, SEO writing, industry trend articles, press releases, contests, coupons, Internet training guides and more.)
- Go-to-strategist for marketing, events, training, Internet, SEO and mobile.
- Managed client relationships and developed/oversaw strategic direction for assigned projects, which included producing detailed creative briefs.
- Developed concepts and wrote creative B2B/B2C copy based on brand strategy for a wide variety of advertising and marketing campaigns.
- Brainstormed and shaped concepts with assigned graphic designer.
- Drafted scripts for internal and external video productions and presentations.
NEW HOMES REALTY, INC. – Clearwater, FL October 2005 – January 2007
Leading Internet real estate buyer’s agency
Content Producer – Marketing
- Wrote SEO, educational and promotional content for corporate website and linking partners, including a first-time homebuyer e-book.
- Generated story ideas and wrote hundreds of blogs on new home buying, home decorating, remodeling, and travel-style snapshots of various U.S. states, counties and cities. New Homes immediately received a high number of requests for syndication upon project execution.
TECH DATA – Clearwater, Florida 1997 – 2003
Full-line, worldwide distributor of technology products
Marketing
*As Content Producer, developed content teams from scratch (starting with VP and director on down for each business unit.) Created/implemented strategic initiatives and coached teams on creating sticky content. Served both internal and external stakeholders.
Content Producer*/Special Projects (1/03 – 6/03)
- Managed client relationships and developed strategic direction for assigned projects.
- Conceptualized and managed special Web projects as assigned, including:
- TDAgency e-newsletter: Acclaimed innovative start-up newsletter for in-house ad agency.
- Services B2B e-newsletter: One of the company’s premier customer newsletters.
- Services B2B Websites (15): Updated websites and created system to keep content fresh.
- Vendor e-newsletter: Implemented successful start-up newsletter targeting vendors.
Content Producer*/Web Project Manager (11/01 – 12/03)
Conceptualized and managed 18+ Specialized Business/Technical Unit B2B Websites
- Wrote/edited content and co-developed layout/design, including navigation.
- Wrote hundreds of pages of Internet content, including landing pages, FAQs, promos, features, bios, product information descriptions, tip sheets and newsletter stories.
- Created and led cross-departmental content teams for each site.
- Made HTML changes at my discretion or marked up content and design changes for designers.
- Hired freelance writers and managed in-house writers to write/edit special projects.
TRAINING and EDUCATION
Pursuing American Council on Exercise (ACE) Personal Training Certification, 2010
AP Stylebook/Corporate Compliance Guidelines
Microsoft Office 2007/2010 Beta, Dreamweaver/Photoshop CS4
WordPress 3.0.1 (CMS)
Adobe CS4 Web Premium Creative Suite (Learning)
Google SEO Workshop 2008, Basic SEO Certificate, Search Engine Workshops, 2006
Certificate in Web Skills for Business and Marketing (HTML, Web Design), USF, 2000
B.A. Journalism, Loyola University of Chicago, Chicago, IL, 1989
